As one of the largest developers in Europe, besides years of expertise, we also have a wealth of operational know-how. We continue to deepen and broaden that knowledge, constantly in pursuit of innovative methods and solutions.
We gladly share our know-how and experience with our partners and other stakeholders. That is why we regularly publish our research results about integral area development at home and abroad, along with information about our own projects.
At Bouwfonds, market research has high priority. It is an integral part of the commercial processes of our company.
We have our own market research department that studies international, national, regional and local property markets at the request of our (regional) management boards and on our own initiative, usually related to housing and supplemental facilities. The clients of our products are our central focus. We also research social trends and customer insights.
To measure is to know
To increase one's knowledge of the behaviour of contemporary and future customers - both users and buyers - is the main aim of market research. Market knowledge of users and buyers of our products provides the input for product development on the one hand and, on the other, marketing and sales strategies. These strategies then get converted into communication plans.